Services / Design research packages

Get to the heart of what your customers really want with a tailored design research package

Turn insights into actions that drive engagement and growth

I specialise in helping tech companies and startups unlock the full potential of their products through deep user insights. These design research package is designed to equip your team with a nuanced understanding of your users' needs, preferences, and pain points. By leveraging targeted research, you can make smarter design and product decisions that resonate with users—saving time and resources while building products that grow with confidence.

For small and medium tech companies, startups, and product teams, this research package is an effective, low-risk way to build user-centred products and foster long-term loyalty.

Why invest in a design research package?

With research expertise, you’ll gain more than just data—you’ll get actionable insights and a clear understanding of what drives your users. From defining your target audience’s goals to uncovering hidden barriers to engagement, this package provides a focused, thorough look into what matters most to your users. Here’s how this package benefits your team.

Evidence based decisions

Move beyond assumptions and make design choices grounded in real user insights.

Who can benefit?

Founders and early-stage startups

Looking to build a product that fits their users’ real needs from day one.

User centred design roadmap

Understand the user journey, pinpoint pain points, and identify opportunities to create a seamless, engaging experience.

Product teams in tech and software companies

Aiming to refine an existing product or launch a new feature with a user-centred approach.

Setting the foundation for product success

Reduced risk, increased engagement

Address user needs upfront to avoid costly redesigns, feature abandonment, and missed opportunities for engagement.

Growth-oriented companies

Seeking to increase user engagement and retention by better understanding user behaviour.

Before diving into the research phase, I’ll work with you to establish a clear understanding of your product, its target users, and any known challenges. This groundwork ensures that each research activity is purposeful, actionable, and aligned with your team’s goals.

This preparation sets us up to deliver targeted, valuable insights so your team can act with confidence and clarity.

Defining your key objectives and questions

Together, we’ll outline the questions we need to answer and the goals we want to achieve. This ensures our research is tightly focused and relevant.

Gathering initial insights and context

By reviewing any existing user data, feedback, or analytics, I’ll have a solid foundation to build upon, maximising the effectiveness of our research.

Choosing the right research methods

Based on your objectives, I’ll recommend a mix of qualitative and quantitative methods—such as user interviews, surveys, usability testing, or analytics review—that best suit your needs.

What types of design research packages are available?

    • User persona development: Creating personas based on qualitative research to guide product development.

    • Competitive analysis: Reviewing competitor products to identify gaps and opportunities.

    • Behavioural segmentation: Breaking down user groups based on observed behaviours and needs.

    • Needs assessment workshops: Collaborative sessions to identify unmet needs in the market.

    • Early-stage concept testing: Gauging interest and validating initial product ideas with real users.

    • Task analysis and workflow studies: Understanding how users accomplish tasks within the product.

    • Usability testing (moderated or unmoderated): Testing key features or prototypes to identify usability issues.

    • A/B testing and experimentation: Comparing variations of features or flows to see what performs best with users.

    • Heat map and click tracking analysis: Gathering insights on user interaction patterns within specific features.

    • Cognitive walkthroughs: Observing users completing tasks to identify friction points or mental disconnects.

    • User journey mapping workshops: Visualising the complete user experience, identifying pain points and points of delight.

    • Empathy mapping: A workshop-style activity to delve into what users think, feel, do, and say during key touch points.

    • Touchpoint analysis: Identifying and analysing interactions users have with the product at each stage of their journey.

    • Experience gap analysis: Comparing the current user journey to an ideal experience, revealing areas for improvement.

    • Service blueprinting: Mapping out both the user and back-end processes to see where enhancements could streamline the experience.

    • User surveys and feedback collection: Gathering quantitative insights on user preferences, satisfaction, and pain points.

    • Data analytics and metrics review: Analysing product usage data to identify trends and high-drop off points.

    • Session recording analysis: Reviewing user sessions to observe real user behaviour, identifying patterns and friction points.

    • Behavioural cohort analysis: Segmenting users by behaviour to uncover distinct needs, motivations, and challenges.

    • Usability benchmarking: Creating baseline metrics for usability and tracking improvements over time.

    • In-depth user interviews: Understanding motivations, preferences, and challenges through one-on-one interviews.

    • Ethnographic studies: Observing users in their natural environments to gain contextual insights (remote or in-field).

    • Diary studies: Allowing users to record their daily interactions with the product, capturing real-life usage patterns.

    • Contextual inquiry: Observing and interviewing users within the context they use the product to uncover deep insights.

    • Attitude and motivation studies: Exploring user beliefs, preferences, and motivations to align product messaging and features.

    • Accessibility audit: Evaluating the product’s usability for individuals with disabilities and suggesting improvements.

    • Inclusive design interviews: Speaking with users from diverse backgrounds to ensure the product meets varied needs.

    • Assistive technology testing: Testing with screen readers and other assistive tech to ensure compatibility.

    • Cultural sensitivity review: Ensuring that language, imagery, and content are respectful and relevant across user demographics.

    • Accessible design guidelines: Providing guidelines for maintaining accessibility as the product evolves.

    • Innovation labs and co-creation sessions: Collaborative workshops to generate new ideas with users and stakeholders.

    • Rapid prototyping and feedback loops: Developing low-fidelity prototypes and gathering quick user feedback.

    • Trend analysis and competitive benchmarking: Identifying emerging trends in UX and assessing your product’s positioning.

    • Longitudinal studies for product evolution: Tracking changes in user experience over time to see how needs evolve.

    • Future needs forecasting: Predicting potential user needs and tech advancements to stay ahead of the curve.

Ready to unlock actionable insights?

These design research packages are designed to give you clarity on what truly matters to your users, empowering your team to create experiences that drive engagement, satisfaction, and loyalty. If you’re ready to build a product that resonates, I’d love to help you make that happen.

Request Your Free Discovery Call Today

Let’s discuss your goals and see how this UX Research Package can support your team. Fill out the form below to set up a free discovery call, and let’s start building a product that users will love.